Response to ‘The Machine is Us/ing Us’

A classic example of videoblogging (I’m sure there’s another word for this). This guy obviously liked the ‘Machine is Us/ing Us’ video on YouTube, so figuring why type when you can speak, he’s stook his own ‘amateur’ analysis and opinion on YouTube, linked and tagged it up, and it’s right there next to the original for all YouTube users to view. The ‘unprofessional’ style he’s using to deliver his message, far removed from the stage-managed over-produced presentations we see daily on television, gives his opinion an increasingly popular authenticity which is hard not to appreciate.

John over at JTGC is feeling a similar vibe.

“…instead of this pressure to capture high-quality moving images, we can generate in-house material that’s rich with ideas.”

This is the right idea for an organisation of our sort dealing in public diplomacy. Getting professional is fine, when targeting a professional audience. But when your audience is the man on the street, this personably approach is far more suited.

If the link is broken, you can view it on YouTube